I didn’t grow up dreaming of building a career in optical fashion. But somewhere between a psychology degree and a brother-in-law’s encouragement I became fascinated with not just how people see, but also how they define their looks.

What started out as a practical decision evolved into a calling where I had to merge science, fashion, and entrepreneurship to create spectacles that perfectly represent each customer.

The frame you wear can actually provide a glimpse into your personality. It might be the shape, the color, the texture or even the size that can tell a story........your story.

That is why I travel to Europe annually in search of those special frames providing you options you can’t find on every shelf.

Most important of course are your lenses. You can be confident knowing that they will be precisely crafted for your visual needs.

Getting the right eyewear is so important. When you wear prescription glasses they need to be with you all of the time. They’re like your best friend.

It’s the first thing you see when you meet someone.

They’re not just on your face but part of your face.

Many people refer to them as an accessory but they become much more than that.....they actually become part of your persona. They are who you are.